Sandy Hook Promise: Back-To-School Essentials

This is a commercial ad of Sandy Hook Promise. This commercial was released in September 2019 in United States. Under the title of “Sandy Hook Promise: Back-To-School Essentials”.

To bring awareness of this horrific “new normal” and the stress that students face on a daily basis, SHP and BBDO New York have produced the new PSA video that starts off as a cheery and often-familiar back-to-school ad but slowly unfolds to highlight students using everyday back-to-school items to survive a shooting, shedding light on the gruesome reality that students face.

As with its previous PSAs, including the award-winning “Evan” that was viewed over 100 million times and the Emmy-nominated “Point of View”, SHP reinforces that there are proven preventative solutions, including its Know the Signs programs. These programs teach students and adults to recognize warning signs and threats that often precede an act of violence or self-harm, along with the steps to properly intervene and get help before violence occurs.

It was done by BBDO, New York advertising agency. And, the commercial by Production Company is Smuggler and is directed by Henry Alex Rubin.
Sandy Hook Promise Back-To-School Essentials
It’s back to school time and you know what that means.
School shootings are preventable when you know the signs.

Sandy Hook Promise
Learn more at

The commercial song is Original Music by JSM Music. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Sandy Hook Promise: Back-To-School Essentials
Client: Sandy Hook Promise
Geo: United States
Released: September 2019
Advertising Agency: BBDO, New York
Associate Producer: Molly Ross
Music Producer: Julia Millison
Business Manager: Grace Kelly
SVP Senior Director: Lindsey Cash
Account Manager: Elizabeth Jacobs
Account Executive: Melissa Blache
Planning Director: Ben Bass
Brand Strategist: Michael Schonfeld
VP, Director of Data: Chris Daniele
Production Company: Smuggler
Director: Henry Alex Rubin
Executive Producer: Drew Santarsiero
Line Producer: Lead Allina
Director of Photography: Autumn Durald Arkapaw
Music: Original Music by JSM Music

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