Semcon: Re-Search – Now you can see it

This is a commercial ad of Semcon. This commercial was released in July 2016 in Sweden. Under the title of “Semcon: Re-Search – Now you can see it”.

Re-Search is an extension that automatically will make your image searches of different professions more gender balanced. By finding images that already exist and presenting them right alongside your original search result. more

It was done by Forsman & Bodenfors, Stockholm advertising agency. And the commercial by Production Company is Folke Film, Stockholm and is directed by Laerke Herthoni.

If you can’t see it, you can’t be it.
Nurses are women
Presidents are men
Preschool teachers are women
Semcon Re-Search
Football players are men
Images online reinforce stereotpes
Re-Search makes image search gender balanced
Now you can see it

The commercial song is Original Music by composer Jonas Quant. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Semcon: Re-Search – Now you can see it
Client: Semcon
Geo: Sweden
Released: July 2016
Advertising Agency: Forsman & Bodenfors, Stockholm
Production Company: Folke Film
Director: Laerke Herthoni
Producer: Daniel Andersson
Music: Original Music by composer Jonas Quant

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