SickKids VS: This Is Why

This is a commercial ad of SickKids Foundation. This commercial was released in October 2019 in Canada. Under the title of “SickKids VS: This Is Why”.

You might never see it, but this is why we fight. Commercial spot shares an inside look at the realities SickKids patients and staff face daily

Today, SickKids Foundation launched the next phase of the SickKids VS Limits campaign with the release of a brand-new commercial spot – SickKids VS: This Is Why. The campaign is designed to bring Torontonians closer to the patients at SickKids to demonstrate and support the need to build a new hospital.

It was done by Cossette, Toronto advertising agency. And, the commercial by Production Company is Rogue Films and is directed by Mark Zibert.
SickKids VS This Is Why
♬What have I become
My sweetest friend
Everyone I know
Goes away in the end
And you could have it all
My empire of dirt
I will let you down
I will make you hurt
If I could start again
A million miles away
I will keep myself
I would find a way…♬

You might never see it
But this is why we fight


The commercial song is “Hurt” by The Music Project Choir. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “Hurt” by Nine Inch Nails. For those of you who like this song “Hurt”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

SickKids Foundation: SickKids VS: This Is Why
Client: SickKids Foundation
Geo: Canada
Released: October 2019
Advertising Agency: Cossette, Toronto
Production Company: Rogue Films
Director: Mark Zibert
Media Planning & Buying: OMD
Music: Hurt by The Music Project Choir

One Response

  1. Sandra October 30, 2020

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.