SK-II: The legend of Pitera

This is a commercial ad of SK-II. This commercial was released in October 2019 in United States. Under the title of “SK-II: The legend of Pitera”.

There are stories. And there are legends . For SK-II, the legend of Pitera began in an old sake brewery. A chance observation of an old Toji’s miraculously youthful-looking hands with a stark contrast to his wrinkled face unlocked the secret to the Power of Pitera.

Join Imma, Japan’s first virtual human, unleash the Power of Pitera with Ayase Haruka, Dou Jing Tong and Behati Prinsloo through an exciting mix of manga, music and mixed reality.

Lyrics:
♬Oh Pitera
Oh Pitera
Oh Pitera
You’re my Miracle Water…♬

The commercial song is “Oh Pitera” by John Legend. This song “Oh Pitera” has not yet been released. We will let you know as soon as it gets released.

However, you can watch a behind the scenes video and full length version of the song here.
SK-II The legend of Pitera
Watch the whole advertisement here.

SK-II: The legend of Pitera
Client: SK-II
Geo: United States
Released: October 2019
Advertising Agency: SK-II inhouse
Concept Creator: Neel Majumder
Cgi: Modeling Cafe
Actors: Imma, Behati Prinsloo, Ayase Haruka, Dou Jing Tong
Music: Oh Pitera by John Legend

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