This is a commercial ad of Skip. This commercial was released in April 2015 in United Kingdom. Under the title of “Skip: I Love What You’re Wearing”.
Skip is celebrating its love for clothes with a dance extravaganza! Watch our new interactive video where you can change the outfits of the dancers and discover laundry care tips. You look after the fabulous, we look after the fibres.
Luis Cervero directs a highly technical 2-minute film for Skip washing detergent, celebrating women who love their clothes. With the use of motion control, the dancers’ movements had to match exactly from one outfit to the next – for nine different outfits.
It was done by BBH, London advertising agency. And the commercial by Production Company is Blink Productions and is directed by Luis Cerveró.
I take your pain away
Some people talk about you
Like they know all about you
When you get down they doubt you
And when you tipping on the scene
Yeah they talkin’ ’bout it
‘Cause they can’t tip on the scene
What you talk about it
Talkin’ ’bout it
When you get elevated
They love it or they hate it
You dance up on them haters
Keep getting funky on the scene
While they jumpin’ ’round you
They trying to take all of your dreams
But you can’t allow it…
I actually liked this advertisement. I have a feeling that this took a lot of takes. The choreographer did an amazing job in making this video. It’s really cool. It features really amazing people. I have to agree with the concept of saying “I Love What You’re Wearing”. They truly have great clothes in this commercial. I really liked the concept. It’s very simple and very catchy.
In addition, the official Youtube channel of Janelle Monae provides the official music video of this song “Tightrope”.
Watch the whole advertisement here.
Skip: I Love What You’re Wearing
Geo: United Kingdom
Released: April 2015
Advertising Agency: BBH, London
Production company: Blink Productions
Director: Luis Cerveró
Music: Tightrope by Janelle Monae features Big Boi