This is a commercial ad of Sloggi. This commercial was released in February 2018 in France. Under the title of “Sloggi Zero Feel: Libérez vous”.
The revolution is on the move with Zero Feel!
Zero frame, zero seam, ultra light and extensible material.
Ultimate comfort, a perfect fit, a feeling of new freedom. Free yourself ! #UnfastenYourself #sloggi #ZeroFeel
It was done by MullenLowe Group, London advertising agency. And, the commercial by Production Company is Blur and is directed by Martín Jalfen.
♬Pack your backpack
Swinging, banging, rolling deep
Like the Rat Pack
Steady riding on the beat
Where them hands at?
Moving my hips and my feet
I know you like that
Feeling like I’m in my zone
Just had a flashback
To the days that we were young
Let’s take it way back
Papa was a rollin’ stone
A million ways to live in this modern day
All the troubles that you’re in, watch you moving
Mad world, it’s a fact
Put it in your hashtag
Even if the road is long
When I’m many many miles from home
This is where we all belong♬
Sloggi Zero Feel
Watch the whole advertisement here.
Sloggi Zero Feel: Libérez vous
Released: February 2018
Advertising Agency: MullenLowe Group, London
Production Company: Blur
Director: Martín Jalfen
Music: Million Ways to Live by Mapei