State Farm: Backstory – Truck

This is a commercial ad of State Farm. This commercial was released in June 2017 in United States. Under the title of “State Farm: Backstory – Truck”.

While other insurance companies just see a truck, we see something you’ve worked really hard for, so give it the protection it deserves.

It was done by DDB, Chicago advertising agency. And, the commercial by Production Company is Biscuit Filmworks and is directed by Noam Muro.

You can say what you like
I’ll pay you no mind
Cause i’ve heard it before
A million times

You can break my bones
But you’ll never break me
Cause what you get here
Is just what you see…

The commercial song is “Break My Bones” by John Taylor. For those of you who like this song “Break My Bones”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of John Taylor provides the official music video of this song “Break My Bones”.

State Farm: Backstory – Truck
Client: State Farm
Geo: United States
Released: June 2017
Advertising Agency: DDB, Chicago
Ari Weiss: Chief Creative Officer, DDB North America
John Maxham: Chief Creative Officer, DDB Chicago
Mel Routhier: Group Creative Director
Rua Perston: Creative Director
Matt Cramp: Creative Director
Diane Jackson: Chief Production Officer
Scott Kemper: Executive Producer
Amy Turner: Senior Producer
Zoe Grubbe: Production Manager
Linda Bres: Music Production Manager
Ben Gladstone: Group Business Director
Veronica Zamiar: Account Director
Oliver Glenn: Account Supervisor
Katie Murphy: Account Executive
Jack Perone: Chief Strategy Officer
Neil Kumar: Strategy Director
Production Company: Biscuit Filmworks
Director: Noam Muro
Partner/Managing Director: Shawn Lacy
Executive Producer: Rick Jurjoura
Producer: Charleotte Woodhead
Head of Production: Mercedes Allen-Sarria/Rachel Glaub
Director of Photography: Jo Willems
Production Designer: Bruse McClosky
Actor: Austin Phalin
Music: Break My Bones by John Taylor

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