Tag: Decathlon

This is a commercial ad of Decathlon. This commercial was released in January 2016 in France. Under the title of “Decathlon: 40 years of sport”. What some might not know is that, since 40 years, Decathlon are also a leading innovator of sporting equipment and behind classic objects such as the portable basketball hoop, the snorkelling mask Easybreath and a tent that assembles in 2 seconds. Inspired by Decathlon’s wide range of innovative products, BETC Shopper takes us on a little journey in time back to when sweaters lived dangerous lives as football goals and putting up a tent could take even the most experienced camper an hour of cursing. It was done by BETC Shopper, Paris advertising agency. And, the commercial by Production Company is Rita Production and is directed by Boris vassallo. Lyrics: Sometimes you got to be a little bad you know you want to just to see the look on their face and cause a little trouble for fun that's how it's done. why just follow the rules sometimes you got to be a little bad You know that it's true Maybe a little escape escape to do what you like oh it feels nice you've been a little bad lately haven't you The commercial song is “Be A Little Bad" by Robbie Nevil. For those of you who like this song “Be A Little Bad”, you can download it from Amazon or iTunes. Watch the whole advertisement here. Decathlon: 40 years of sport Client: Decathlon Geo: France Released: January 2016 Advertising Agency: BETC Shopper, Paris Production Company: Rita Production Directors: Boris vassallo, Olivier Guerbois Music: Be A Little Bad by Robbie Nevil