Tag: Engine

This is a commercial ad of Born Free Foundation. This commercial was released in September 2019 in United Kingdom. Under the title of “Born Free Foundation: The bitter bond”. Born Free is absolutely opposed to the cruel practice of canned hunting, and campaigns to end the captive breeding of lions and other predators for canned hunting and other forms of commercial exploitation. Most lions in South Africa are born and raised in captivity. Keepers charge tourists to hug and take photos with them. Then, when they grow too big for cuddles, they’re sold to trophy hunters and shot in private game reserves. Not only is this cruel and inhumane practice legal, but it’s flourishing in South Africa. It was done by Engine, London advertising agency. And, the commercial by Production Company is Blinkink, Zombie Studio and is directed by Daniel Salles, Paulo Garcia. Lyrics ♬Born free, as free as the wind blows As free as the grass grows Born free to follow your heart Live free and beauty surrounds you The world still astounds you Each time you look at a star Stay free where no walls divide you You're free as the roaring tide So there's no need to hide...♬ Most lions in South Africa aren't born free. They're raised in captivity. Cuddled for cash. Then sold yo hunters. End the great betrayal. Sign the petition. Born Free The commercial song is “Born Free" by Matt Monro. For those of you who like this song “Born Free”, you can download it from Amazon or iTunes. Watch the whole advertisement here. Born Free Foundation: The bitter bond Client: Born Free Foundation Geo: United Kingdom Released: September 2019 Advertising Agency: Engine, London Executive creative director: Paul Jordan Creative directors: Steve Hawthorne, Katy Hopkins Creatives: James Hodson, Jason Keet Agency producer: Stefanie Forbes Account handling: Eve BuiTom Butler, Katie Gould Planning: Laura Sammarco Social: Gemma Glover, Jack Cartwright Production Company: Blinkink, Zombie Studio Animation and visual effects: Zombie Studio Directors: Daniel Salles, Paulo Garcia Executive producers: Bart Yates, Natália Gouvea Cinematography: Lucas Barreto Music: Born Free by Matt Monro