Tag: Latrell James

This is a commercial ad of Cheerios. This commercial was released in June 2017 in United States. Under the title of “Cheerios: Good Goes Round”. Cheerios wanted to inspire families to reconsider what Cheerios really are, positive energy food. To do so we conceived, created and launched Cheerios’ new brand platform, Good Goes Round, built around the idea when you eat good food, you feel good, you do good things, and it all comes back round in a virtuous circle. We collaborated with musician Latrell James and directors We are From LA to create a music video that tells the story of the positive energy cycle of Cheerios. It was done by 72andSunny, New York advertising agency. And, the commercial by Production Company is Iconoclast and is directed by Wafla. Lyrics: ♬Seed to the oat To the O, to the bowl, to the spoon Bowl to the spoon To the mouth of the boy in a room Room for that goodness inside the bloom Good goes around And around And around Seed to the oat To the O on that table for two Baby and mama, sit down for that first finger food Start with the good, and the good will come back to you Good goes around And around And around Seed to the oat To the O on the first day of school Schooling your sister on why And just how to be cool Cool if she hangs You can show her what's good Good goes around And around And around Seed to the oat To the O it's the good that we do Put in the good and the good will come back to you The circle of good makes the whole world better too Good goes around And around And around...♬ Good Goes Round Cheerios The commercial song is "Good Goes Around" by Latrell James. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites. Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment. Watch the whole advertisement here. Cheerios: Good Goes Round (2018 Clio Music Bronze) Client: Cheerios Geo: United States Released: June 2017 Advertising Agency: 72andSunny, New York Production Company: Iconoclast Directors: Wafla (We Are From L.A) Creative Co-Chair: Glenn Cole Executive Creative Director: Bryan Rowles Group Creative Director: Justine Armour Creative Directors: Matthew Carey, Wei Wei Dong Designer: Brandon Mai Writer: Ben Wiley Creative Technologist: Tim Grover Group Brand Director: Rachel Kornafel Brand Director: Brittni Hutchins Senior Brand Manager: Jessica Baker Brand Manager: Dylan Levy Brand Coordinator: Jena Verlin Executive Producer: Kerli Teo Senior Producer: Ryan Chong Production Coordinator: Emma Ogiens Group Strategy Director: Anibal Casso Senior Strategist: Anneliese Rapp Junior Strategist: Carol Chan Actors: Maliyah James, Sullivan Resich Music Company: Brewhouse Music Music: Good Goes Around by Latrell James