Tag: R/GA

This is a commercial ad of Ad Council. This commercial was released in July 2017 in United States. Under the title of “Ad Council: We Are America Featuring John Cena”. To love America is to love all Americans. John Cena takes a break between dropping body slams to drop some truth – that patriotism is more than pride of country, it’s love beyond labels. While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see - whether it’s race, age, gender, religion, sexuality, or disability. The Love Has No Labels campaign challenges us to open our eyes to our implicit, or unconscious, bias and work to stop it in ourselves, our families, our friends, and our colleagues. It was done by R/GA, New York advertising agency. And, the commercial by Production Company is MJZ and is directed by Rocky Morton. Lyrics: Patriotism. There’s a word thrown around a lot. It inspires passionate debate and is worn like a badge of honor, and with good reason. Because it means love and devotion for one’s country. Love. For a word designed to unite, it can also be pretty divisive. You see, there’s more to patriotism than flag sequined onesies, and rodeos, and quadruple cheeseburgers. Patriotism is love for a country, not just pride in it. But what really makes up this country of ours? What is it we love? It’s more than a huge rock full of animals like cougars and eagles, right? It’s the people. Do me a favor and close your eyes for a second. I want to try something out. Picture the average U.S. citizen. Think about it. How old are they? What’s their hair like? How much can they bench? Got one? Ok. So, the chances are the person you’re picturing right now looks a little different to the real average American. There are 319 million U.S. citizens. 51% are female. So, first off, the average American is a woman. Cool huh. Is that what you pictured? 54 million are Latino. 40 million are senior citizens. 27 million are disabled. 18 million are Asian (that’s more people in the U.S. than play football and baseball combined). 9 million are lesbian, gay, bi, or transgender. More than the entire amount of people that live in the state of Virginia. Around 10 million are redheaded. 5.1 million play Ultimate Frisbee. And 3 and a half million are Muslim. Triple the number of people currently serving in the United States military. Almost half the country belongs to minority groups. People who are lesbian. African American. And bi. And transgender. And Native American. And proud of it! We know that labels don’t devalue us, they help define us: keeping us dialed in to our cultures, and our beliefs, and who we are. As Americans. After all, what’s more American than the freedom to celebrate the things that make us us? I mean, it’s stitched into the stars and stripes of this country, from the Constitution, to Gettysburg, to our motto, “E Pluribus Unum”, from many, one. It’s even in our country’s name – the UNITED States. This year patriotism shouldn’t just be about pride of country. It should be about love. Love beyond age, disability, sexuality, race, religion, and any other labels. Because the second any of us judge people based on those labels, we’re not really being patriotic, are we? So let’s try this one more time. Close your eyes, picture that average Joe, or Joan, or Juan, or Jean-Luc. The real people who make America, America. And this year, whenever you feel the urge to don star spangled shorts, or set off fireworks the size of my biceps, to show love for our country, remember that to love America is to love all Americans. Because love has no labels. The commercial song is Original Music by Phillip Glass (Human). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites. Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment. Watch the whole advertisement here. Ad Council: We Are America Featuring John Cena - Love Has No Labels Client: Ad Council Geo: United States Released: July 2017 Advertising Agency: R/GA, New York Production Company: MJZ Director: Rocky Morton Executive Producer: Emma Wilcockson Line Producer: Larry Shure Director of Photography: David Lanzeberg Editorial: Rock Paper Scissors Editor: Dan de Winter Actor: John Cena Music: Original Music by Phillip Glass @ Human