Tag: Russia

This is a commercial ad of Nike Women. This commercial was released in March 2017 in Russia. Under the title of “Nike Women: What are girls made of?”. You're made of what you do. #BelieveinMore #JustDoIt Russian girls have always been under societal pressure. They are often told what characteristics they should be made of. The girls are expected to like and be like certain things. Unfortunately, this is often supported in culture. Many years ago, a children’s song called “What are boys and girls made of” was released in USSR. It has since become a cultural milestone, a composition that every Russian boy and girl learn when they are young. In the lyrics of that song boys are made of things like “fireworks and energy batteries”, while girls are made of “rings, flowers and marmalade”. Up until this day, this song is used as an educational piece and is included in many Russian kindergarten and school programs. In 2017 we decided to break stereotypes about what being a girl means by changing that song. Because Russian girls are made of more than just “flowers and marmalade”. They are made of bravery, self-dedication and dignity. They are made of freedom, confidence and independence. They are made of skill, accomplishments and achievements. With every training, every morning run, every game, every single loss and victory, Russian girls build themselves. Because they know - they are made of what they do. It was done by Wieden+Kennedy, Amsterdam advertising agency. And, the commercial by Production Company is Riff Raff Films, London and is directed by David Wilson. The commercial song is "Iz Chego Zhe Sdelany Nashi Mal’chishki (What Our Boys Are Made of?)" by Yakov Khaletsky, Yuriy Chichkov (MassiveMusic). However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites. Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment. Watch the whole advertisement here. Nike Women: What are girls made of? Client: Nike Geo: Russia Released: March 2017 Advertising Agency: Wieden+Kennedy, Amsterdam Executive Creative Directors: Mark Bernath, Eric Quennoy Creative Directors: Al Merry, Craig T Williams Art Director: Vasco Vicente Copywriter: Evgeny Primachenko Communications Planner: Jocelyn Reist Group Account Director: Kathryn Addo Account Director: Amber Martin Account Manager: Molly Rugg Head of Design: Joe Burrin Studio Director: Lizzie Murray Art Producer: Stacey Prudden Project Manager: Loes Poot Business Affairs: Kacey Kelley Production Company: Riff Raff Films, London Director: David Wilson Director of Photography: Benoit Soler Producer: Cathy Hood Executive Producer: Matthew Fone Editing Company: MPC Editor: Govert Janse Audio Post: Wave Studios Sound Designer / Mixer: Alex Nicholls-Lee Producers: Mirjam Gevers, Estelle Papougnot Post Production: MPC Flame: Richard Weissman, Lise Prud-Homme Colorist: Jean Clement Soret Producers: Kayleigh Dugdale, Edwin Elkington Photographer & Retouching: Pedro Aguilar Music Producer: Auke Riemersma Music: Iz Chego Zhe Sdelany Nashi Mal’chishki (What Our Boys Are Made of) by Yakov Khaletsky, Yuriy Chichkov (MassiveMusic)

TV Commercial Songs

Tag: Russia

Nike Women: What are girls made of?

Garnier Neo: Shower

Snickers: Squirrels

Lenovo: Celebrate New Year’s your way