This is a commercial ad of Target Back to School 2016. This commercial was released in August 2016 in United States. Under the title of “Target Back to School 2016: The Project”.
In this totally kid-created commercial, José and his friends are told to make whatever they want with crayons. But, rather than just drawing a picture, they do something way cooler: they build an entire crayon city. Thankfully, they’ve got more than enough supplies to get the job done.
It was done by Deutsch, Los Angeles advertising agency.
The commercial song is “Incredible” by L2M. For those of you who like this song “Incredible”, you can download it from iTunes.
In addition, the official Youtube channel of L2M provides the official music video of this song “Incredible”.
Watch the whole advertisement here.