Target Holiday: The Toycracker

This is a commercial ad of Target Holiday. This commercial was released in December 2016 in United States. Under the title of “Target Holiday 2016: Mini-Musical The Toycracker”.

Target presents The Toycracker, a mini-musical spectacular, starring John Legend as the Rat King and Chrissy Teigen as the Nutcracker.

It was done by 72andSunny, Los Angeles advertising agency. And, this commercial was directed by Andreas Nilsson.

Ladies and gentlemen, hi. We’ve worked together all season, and we’ve made something truly spectacular.
We call it The Toycracker.
Mom, can we open presents now?
Clarita, not until midnight. You know that.
Hey you two, look what I found.
Hey! You used to love The Nutcracker. The music, the dancing…
Hey, Clara, where are you going?
I’m just gonna go upstairs for a bit.
Ugh! What happened to the Wi-Fi?
Target Holiday The Toycracker
Why is there no Wi-Fi?
How will three hours pass by?
Bang my head against a wall
Watch each second slowly crawl
While I suffer the symptoms of Wi-Fi withdrawal

Why, oh why, oh why?
Why’d the Wi-Fi die?
How will I survive?
Waiting and waiting for Christmas to arrive
Guess I could just shut my eyes

Whoa. Wha..? Presents! The Nutcracker! You’re alive!
Shh…not so loud.
Why are we whispering?
You’re just in time for the celebration. But we’ve got to keep it down, or we’ll wake up you-know-who.

Start the party, rager
You’re just nuts!
Get some guts!
Please just hush
Time to have some fun
Let your hair down
Outta your box!
Christmas rocks!
Elmo loves blocks!
Take it from ten to a one
Shh! Not so loud
Shh shh shh, not so loud

I’m so confused. Why do you all seem so scared of making noise?
She doesn’t know? Nobody told her?
Oh, um, well it’s not that big of a deal, it’s just…
We’ve got this grumpy Rat King.
He lives in the hills.
I just got the chills.

When toys make noise
Rat Kings break toys
So we know we gotta keep it down
We gotta keep it down!

You know who it is!
It’s the Rat King.
Is it Christmas already?
Somebody’s got to know!
Hey, Siri, when is Christmas?
Christmas Day is on Sunday, December 25th.
Weird. Because I see toys…
…out of their boxes.
What’s wrong with a little holiday celebration?
Yeah, what’s the big deal?
I’m sorry, little girl.
Enjoy yourselves. Be merry!
Oh, boy.
You want to celebrate? You gotta battle me first. Somebody drop a beat.
Hey, Siri. Play my rap battle playlist.

Here we go, here we go
First up at bat
Ratatat, ratatat, ratatat-tat-tat
You can see that I’m the proper king of Christmas, can’t ya?
I eat your milk and cookies, make you think it was Santa
Show loyalty to rodent royalty
No matter what you try you can’t foil me
So you better be smart, better do what I say
Now make like a snowflake and waltz away

Ooh, ooh, ooh
It’s the unwrapped battle

Step back, let me take a crack
You think you’re scary?
Well I ain’t wary
You’re about as frightening as a sugar plum fairy
My rhymes will take your breath away till your face turns purple
So hear me clap back till I make you say…
Uh, yurple?

Victory! Ha ha ha!
What will we do?
Not so fast.

Bring back the beat
Bring back the beata
It’s time for a rhyme from little Clarita
Starting right now tonight your tyranny ends
We wanna holler on this holiday with all of our friends
You can’t come at me when you see these talents are priceless
I’m the number one nicest name to grace the naughty or nice list
So it’s best if you never mess with my squad
We want a very merry Christmas
So Feliz Navidad

That was awesome!
Good job, Clara!
You go,Clara!
You just got served. Justice.
Wait. Is he crying?
Don’t look at me! I’m the villain.
I’m not supposed to cry.
It’s okay. Everybody cries.
Being the Rat King can get so lonely. You see…

No one wants a rat for Christmas
No one stuffs their stockings full of you-know-who
Kids want something snuggly
Look away! I’m ugly
Never wanted
Teased and taunted
Unlike all of you

I know I seem so mean
But I was just a fool
‘Cause when you never get to play
The world can feel so cruel

No one wants a rat for Christmas
Go ahead and celebrate around your tree
I’ll just cry alone here
On my vermin throne here
Have a merry Christmas with everybody else
But me
Oh, but me

Total bummer.
Why don’t you celebrate with us?
Yeah! We could all dance together!
Join us.
Do you really mean it?
Clara’s right. The more the merrier.

Raise your voice and join the fun
Make some room for everyone
Let that spirit carry ya
For the more the merrier

Light those lights and smile wide
Here with you, I’m electrified
Just lookin’ around at all we’ve got
Doesn’t this Christmas hit the spot?

Oh, for the more the merrier
For the more the merrier
For the more the merrier
For the more the merrier

What’s wrong?
I was just thinking about my family.
They’re back at home celebrating together.
Well, we can help.
Push the home button. It will take you back.
Mom! Dad!
Perfect timing, Clara. It’s almost midnight. Come celebrate with us.
Yeah, join us.
What was that for?
I’m just glad that we’re all together.
For the more the merrier
For the more the merrier
For the more the merrier
For the more the merrier

The first song which was used in the commercial ad of Target is “Dance of the Sugar Plum Fairy” by Pyotr Ilyich Tchaikovsky. For those of you who like this song “Dance of the Sugar Plum Fairy”, you can download it from Amazon or iTunes.

And the second song is “March of the Toy Soldiers” by Pyotr Ilyich Tchaikovsky. For those of you who like this song “March of the Toy Soldiers”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Target Holiday 2016: Mini-Musical The Toycracker
Client: Target
Geo: United States
Released: December 2016
Advertising Agency: 72andSunny, Los Angeles
Director: Andreas Nilsson
Editor: Ben Campbell
Senior Film Producer: Marisa Wasser
Actors: Chrissy Teigen, Isabella Russo, John Legend, Kylie Cantrall
Music listings:
01. Dance of the Sugar Plum Fairy by Pyotr Ilyich Tchaikovsky
02. March of the Toy Soldiers by Pyotr Ilyich Tchaikovsky

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.