Thinx: MENstruation

This is a commercial ad of Thinx. This commercial was released in October 2019 in United States. Under the title of “Thinx: MENstruation”.

If we all had periods, maybe we’d be more comfortable with them. our signature period-proof undies, now in a ultra-light, cooling micro mesh fabric.

Thinx is underwear that absorbs your period. We’re on a mission to empower every body with innovative solutions and social change. #IfWeAllHadPeriods

Thinx can replace or work as back-up leak protection to other period products. Depending on your flow, our undies can be worn instead of pads and liners, or to support tampons and cups.

Our period-proof undies hold up to 4 tampons’ worth — yet they look and feel like regular underwear.

It was done by BBDO, New York advertising agency. And, the commercial by Production Company is Biscuit Filmworks and is directed by Rachel McDonald.
Thinx MENstruation
If we all had them, maybe we’d be more comfortable with them.
It’s time to get comfortable.
Thinx | Underwear that adsorbs your period.

The commercial song is “Shine On” by Instant Karma featuring The Implications. For those of you who like this song “Shine On”, you can download it from Amazon or iTunes.

And, get a look behind the scenes of MENstruation — and meet the creative team that brought it all together.

Watch the whole advertisement here.

Thinx: MENstruation
Client: Thinx
Geo: United States
Released: October 2019
Advertising Agency: BBDO, New York
Producer: Corie Rosenblatt
Content Operations Director: Yamaris Leon
Music Producer: Julia Millison
Business Manager: Shelly Bloch
Head of Integrated Production: Dave Rolfe
Account Director: Katherine Grib
Account Executive: Olivia Dames
Chief Strategy Officer: Crystal Rix
SVP Brand Strategist: Nicole Landesman
SVP Brand Strategist: Kim Ryneska
Data Solutions Manager: Christine Yang
Production Company: Biscuit Filmworks
Partner / Managing Director: Shawn Lacy
Director: Rachel McDonald
Director of Photography: Autumn Durald Arkapaw
Sound Design: Heard City
Music: Shine On by Instant Karma featuring The Implications

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