Trane: Go

This is a commercial ad of Trane. This commercial was released in July 2017 in United States. Under the title of “Trane: Go”.

Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, the new campaign, titled “Tested to Run” highlights the rigorous testing methodologies and hard-working engineering teams that are as hard to stop as their products.

It was done by Young & Laramore, Indianapolis advertising agency. And, the commercial by Production Company is Rattling Stick and is directed by James Fros.

Ooh, ooh, ooh, ooh
Ooh, ooh, ooh, ooh
Lucy’s underground…
Trane Go
The commercial song is “When I’m Small” by Phantogram. For those of you who like this song “When I’m Small”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Barsuk Records provides the official music video of this song “When I’m Small”.

Watch the whole advertisement here.

Trane: Go
Client: Trane
Geo: United States
Released: July 2017
Advertising Agency: Young & Laramore, Indianapolis
Executive Creative Director / Principal: Carolyn Hadlock
Creative Director / Principal: Bryan Judkins
Associate Creative Director: Scott King
Senior Art Director: Dan Shearin
Senior Writer: Deidre Lichty
Designer: Sara Frucci
President / Chief Strategy Officer: Tom Denari
Vice President / Account Director: Brad Bobenmoyer
Account Supervisor: Dave Theibert
Account Manager: Sarah Davis
Associate Account Manager:Catherine Watson
Senior Consumer Insight Strategist:Kari Peglar
Executive Producer: Amy Jo Deguzis
Production Company: Rattling Stick
Head of Production: Richard Kaylor
Executive Producer: Jeff Shupe
Line Producer: Mark Hall
Director: James Fros
Director of Photography: Masanobu Takayanagi
Editorial: Lost Planet
Editor: Josh Hegard
Executive Producer: Gary Ward
Producer: Tim Kirkpatrick
Assistant Editor: Garrett McDonald
End Tag / Graphics: Gentleman Scholar
Creative Directors: Will Campbell, Will Johnson
Producer: Nicole Smarsh
Sound Design / Mix: Beacon Street Studios
Producers: Adrea Lavezzoli, Kate Vadnais
Engineers: Rommel Molina, Amber Tisue
Photographer: Benedict Redgrove
Executive Producer: Tracey Quigley
Producer: John Moore
Cameraman, Behind The Scenes: Lee Cherry
Audio, Behind The Scenes: Ryan Canestro
Music: When I’m Small by Phantogram

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