This is a commercial ad of Uber. This commercial was released in October 2017 in Sweden. Under the title of “Uber: Boxes – Let’s Unlock Cities”.
Watch what happens when boxes overflow a city to the point of hilarity. Imagine if they were cars… #ridetogether
It was done by Forsman & Bodenfors, Gothenburg advertising agency. And, the commercial by Production Company is Indio Film and is directed by Adam Berg.
♬Look for the bare necessities
The simple bare necessities
Forget about your worries and your strife
I mean the bare necessities
Old Mother Nature’s recipes
That brings the bare necessities of life
Wherever I wander, wherever I roam
I couldn’t be fonder of my big home
The bees are buzzin’ in the treeTo make some honey just for me
When you look under the rocks and plants
And take a glance at the fancy ants
Then maybe try a few
The bare necessities of life will come to you
They’ll come to you!♬
Let’s create better cities.
Let’s ride together.
Unlocking Cities Together.
And this song “The Bare Necessities” was also used in the sound track of the American animated musical comedy adventure film “The Jungle Book” that was released on October 18th 1967.
Watch the whole advertisement here.
Uber: Boxes – Let’s Unlock Cities
Released: October 2017
Advertising Agency: Forsman & Bodenfors, Gothenburg
Account Director: Alison Arnold
Account Manager: Helen Johansson
Account Supervisor: Sanna Fagring
Art Director: John Bergdahl
Copywriters: Jacob Nelson, Rikke Jacobsen
PR Strategist: Bjarne Darwall
Designers: Emelie Lindquist, Johan Fredriksson
Planners: Tobias Nordstrom, Leo Bovaller
Agency Producer, Film: Alexander Blidner
Music Supervisor: Jenny Ring
Production Company: Indio Film
Director: Adam Berg
Executive Producer: Johan Lindstrom
Producer: Ben Croker
Production Manager: Kate Wynborne
DoP: Mattias Rudh
First Assistant Director: Tony Fernandez
Grade: Mark Gethin / MPC Los Angeles
Editor: Paul Hardcastle / TRIM
Post Production Supervisor: Leo Wilk
Sound Design: Joakim Kristensen / Redpipe
Activation Strategy / Orchestration: Mano / Copenhagen
Distribution Partner: Oath
Music: The Bare Necessities by Bruce Reitherman, Phil Harris