University of Phoenix: To My Great Granddaughter

This is a commercial ad of University of Phoenix. This commercial was released in August 2017 in United States. Under the title of “University of Phoenix: To My Great Granddaughter”.

We don’t just study for ourselves. We sacrifice, struggle, and persevere so the people we love can live a better life, for generations to come.

It was done by 180LA, Santa Monica advertising agency. And, the commercial by Production Company is The Corner Shop and is directed by Peter Thwaites.

My great-granddaughter, you may never know me, but when I look at you, I look back on my life and I know what it was for.
University of Phoenix To My Great Granddaughter
So you could have the childhood they said I couldn’t have.

In the places they said I couldn’t go. In the words they said I couldn’t speak. How I’ve imagined your life between my shifts, in my studies, in books and pages, in nights so late I’ve seen your face in definitions.

But what if I struggled and sacrificed and swore I’d succeed, so you could wake up one day with the choice to be anything you wanted? Well then, my great-granddaughter, it would all be worth it.

A degree doesn’t just change you.
We Rise
University of Phoenix

The commercial song is Original Music by composer Jeremy Yang (Walker). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

University of Phoenix: To My Great Granddaughter
Client: University of Phoenix
Geo: United States
Released: August 2017
Advertising Agency: 180LA, Santa Monica
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques, Rafael Rizuto
Creative Director: Wilson Mateos
Senior Copywriter: Josh Hacohen
Senior Art Director: Karine Grigorian
Head Of Integrated Production: Natasha Wellesley
Senior Producer: Dominque Anzano, Michael Miller
Group Brand Director: Sandy Song
Brand Director: Jillian Nalty
Associate Brand Director: Alexandra Pickett
Account Coordinator: Nicole Dezzutti
Strategy Director: Kaleen Ogden
Director Of Business Affairs: Loretta Zolliecoffer
Production Company: The Corner Shop
Director: Peter Thwaites
Head Of Production: Anna Hashmi, Jennifer Locke
Producer: Jay Shapiro, Liza Kerlin, Marcus Speaker
Editorial: Exile
Editor: Conor O’Neill
Assistant Editor: Rex Lowry
Telecine: The Mill
Colorist: Adam Scott
Vfx: The Mill
Finishing: The Mill
Flame Artist: Steve Cokonis
Recording Studio: Lime Studios
Mixer: Loren Silber
Music Production: Walker
Music: Original Music by composer Jeremy Yang


  1. marcia renaud August 18, 2017
  2. Larry September 17, 2017

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