Volkswagen: New King

This is a commercial ad of Volkswagen. This commercial was released in August 2017 in United States. Under the title of “Volkswagen: New King”.

Introducing the New King of the Concrete Jungle

It was done by Deutsch, Los Angeles advertising agency. And, the commercial by Production Company is Biscuit Filmworks and is directed by Noam Murro.

♬Sailin’ away on the crest of a wave
It’s like magic
Rollin’ and ridin’ and slippin’ & slidin’
It’s magic
Volkswagen New King
And you, and your sweet desire
You took me, higher and higher, baby
It’s a livin’ thing
It’s a terrible thing to lose♬

The all-new Volkswagen Tiguan

The commercial song is “Livin’ Thing” by Electric Light Orchestra. For those of you who like this song “Livin’ Thing”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Electric Light Orchestra provides the official music video of this song “Livin’ Thing”.

Watch the whole advertisement here.

Volkswagen Tiguan: New King
Client: Volkswagen
Geo: United States
Released: August 2017
Advertising Agency: Deutsch, Los Angeles
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Todd Riddle
Group Creative Director: Health Pochucha
Creative Directors: Paul Oberlin, Matt Sherman
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Margaret Nickerson
Senior Integrated Producer: Samantha Bonom
Associate Producer: Kayla Laufer
Music Supervisors: Eryk Rich, Chase Butters
Group Account Director: Tom Else
Account Director: Danielle Gordon
Account Supervisor: Ashley Broughman
Account Executive: Kiki Staszak
Director of Product Information: Jason Clark
Product Information Specialist: Matt Sherman
Group Strategy Director: Ryan Callahan
Associate Strategy Directors: Donn Rohn, Ben Perreira
Strategist: Leigh Citarella
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Associate Business Affairs Manager: Kristian Evanculla
Director of Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: Biscuit Filmworks
Director: Noam Murro
Managing Director / Partner: Shawn Lacy
Executive Producer: Rick Jarjoura
Head of Production: Mercedes Allen Sarria, Rachel Glaub
Line Producer: Charlotte Woodhead
Editorial Company: Cut+Run
Editor: Jay Nelson
Executive Producer: Amburr Farls
Producer: Annabelle Dunbar Whitaker
Assistant Editor: Russell Anderson
Post Facility / Color Correction: The Mill
Creative Directors: Chris Knight, Robert Sethi
Senior Producer: Anastasia Von Rahl
Associate Producer: Chris Lewis
Production Coordinator: Vanessa Yee
Colorist: Adam Scott
Senior Color Producer: Liza Kerlin
Executive Producer, Color: Thatcher Peterson
Audio Post: Lime Studios
Audio Mixer: Matt Miller
Executive Producer: Susie Boyajan
Assistant Mixer: Lisa Mermelstein
Music: Livin’ Thing by Electric Light Orchestra


  1. Joe Heidkamp August 19, 2017
  2. Jim Barach August 30, 2017
  3. Barby August 30, 2017
  4. Barby August 30, 2017
  5. Donna McNew August 30, 2017
  6. deb c. August 31, 2017
  7. Dawn September 4, 2017
  8. Judith September 5, 2017
  9. Kathryn Feagins September 10, 2017
  10. Maria Bordynuik September 16, 2017
  11. Steve September 24, 2017

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