Volvo: Made by People

This is a commercial ad of Volvo. This commercial was released in January 2016 in Sweden. Under the title of “Volvo: Made by People”. #MadeByPeople.

Who is the one who builds the best cars really? Is it the Germans? The Italians? The Swedes? The Koreans? Or is it even Americans? The truth is, that it’s not one of them. It’s all. Together. Ever since the 50’s, we have welcomed people from all over the world to Hisingen in Gothenburg, to develop and build our cars. Not by caring. Not by humanity. Without knowing that it makes us both stronger and better.

Diversity stimulates creativity. It drives innovation. It helps us to develop safer and smarter cars tailored to our customers’ widely different needs.

It was done by Forsman & Bodenfors, Gothenburg advertising agency.

You can try but never stop me
This is what I’m made of
I’ll never ever let go
This is what I’m made of
No one can control me
Cause this is what I’m made of
You can hit but never break me
This is what I’m made of…

The commercial song is “Made Of” by Viola Martinsson. For those of you who like this song “Made Of”, you can download it from Amazon or Itunes.

Watch the whole advertisement here.

Volvo: Made by People
Client: Volvo
Geo: Sweden
Released: January 2016
Advertising Agency: Forsman & Bodenfors, Gothenburg
Music: Made Of by Viola Martinsson

One Response

  1. sungyoungLEE January 23, 2016

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.