This is a commercial ad of Volvo. This commercial was released in January 2017 in Sweden. Under the title of “Volvo: The Get Away Car”.
You reach a point in life when you have to choose. Career over passion. Work over play. It’s when surfers turn CEOs. Photographers turn lawyers. Fly-fishers turn doctors. Mountain climbers turn engineers.
It’s when you put a piece of yourself on hold. And as time passes, the things you used to love doing, start to fade away. This is a reminder to not forget what you love. All the activities that you once embraced.
A message amplified by an original speech by the philosopher Alan Watts, recorded in 1959. This is a tribute to his legacy and the values he shared with Volvo.
It was done by Forsman & Bodenfors, Stockholm advertising agency. And the commercial by Production Company is Park Pictures and is directed by Vincent Haycock.
My goodness, don’t you remember, when you went first to school,
you went to kindergarten and in kindergarten, the idea was to
push along so to get into first grade, and then push along so that you could get into second grade, third grade and so on, going up and up.
And then you went to high school and this
was a great transition in life; and now the pressure is being put on you must get ahead, you must go up the grades and finally be good enough to get to college.
And then when you get to college, you’re still going step by step, step by step, up to the great moment in which you’re ready to go out into the world.
And then when you get out into this famous world… comes…
the struggle for success in profession or business.
And again there seems to be a ladder before you, something for which you are reaching all the time.
Suddenly, when are about forty or forty-five years old in the middle life, you wake up one day and say:
“Ah, I’ve arrived.
And by now I feel pretty much the same as I’ve always felt.
And i’m not that sure that i don’t feel a little bit cheated.”
Because you see you were fooled, you were always living
for somewhere where you aren’t.
And while as I said it is of tremendous use for us, to be able to look ahead in this way and to plan.
There is no use planning for a future which when you get to it and it becomes a present, you won’t be there.
You’ll be living in some other future which hasn’t yet arrived.
And so in this way, one is never able actually to inherit and enjoy the fruits of ones actions.
You can’t live at all.
Unless you can live fully, now. more
The commercial song is Original Music by composer Hanan Townshend. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.
Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.
Watch the whole advertisement here.
Volvo: The Get Away Car
Released: January 2017
Advertising Agency: Forsman & Bodenfors, Stockholm
Production Company: Park Pictures
Producer: Tim Kerrison
Head of Production: Sophie Hubble
Executive producer: Stephen Brierley
Director of photography: Evan Prosofsky
Director: Vincent Haycock
Music supervisor: Jenny Ring
Music: Original Music by composer Hanan Townshend