Volvo Trucks: The Tower

This is a commercial ad of Volvo Trucks. This commercial was released in February 2020 in Sweden. Under the title of “Volvo Trucks: The Tower featuring Roger Alm”.

In the film ”The Tower”, we launch our four new trucks by stacking them on top of each other. The majestic tower drives through a mysterious landscape and on top of it you can see Roger Alm, the President of Volvo Trucks, in an unexpected role.

It was done by Forsman & Bodenfors, Gothenburg advertising agency. the commercial by Production Company is Bacon Production and is directed by Andreas Nilsson.

Lyrics:
♬Mm mm mm, mm mm mm mm mm
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Volvo Trucks The Tower
Mm mm mm mm, mm mm mm mm mm
Mm mm mm, mm mm mm mm

In noreni per ipe
In noreni cora
Tira mine per ito
Ne domina…♬

We are launching four new trucks
Strong enough to carry each other
And our president

Volvo FMX | Volvo FH | Volvo FH16 | Volvo FM
The tower was made possible thanks to the new bogin that can carry up to 38 tonnes.
Volvo

The commercial song is “Conquest of paradise” by Vangelis. For those of you who like this song “Conquest of paradise”, you can download it from Amazon or iTunes.

And this song “Conquest of paradise” was also used in the sound track of the English-language French-Spanish epic historical drama film “1492: Conquest of Paradise” that was released on October 9th 1992.

Please check the sound tracks of the album “1492: Conquest of Paradise” in advance in Amazon or iTunes.

You can watch the full ad here.

Volvo Trucks: The Tower featuring Roger Alm
Client: Volvo
Geo: Sweden
Released: February 2020
Advertising Agency: Forsman & Bodenfors, Gothenburg
Production Company: Bacon Production
Director: Andreas Nilsson
Actor: Roger Alm
Music: Conquest of paradise by Vangelis

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