This is a commercial ad of Volvo XC60. This commercial was released in June 2017 in Sweden. Under the title of “Volvo XC60: Moments”.
Sometimes the moments that never happen, matter the most. Introducing the New Volvo XC60. The Future of Safety.
It was done by Forsman & Bodenfors, Gothenburg advertising agency. And, the commercial by Production Company is New Land and is directed by Gustav Johansson.
Honey, you don’t have to worry. Everyone’s a little bit nervous on their first day of school.
But I don’t know what’s going to happen.
Yeah you do. You can decide.
So, I can decide?
Yeah! You’re in control. Imagine that. Go on, imagine it!
Maybe I can make some new friends!
OK. And what are their names?
Um, Telly and Belly. I’m going to spend every lunchtime with them for the next a hundred years.
Oh really? A hundred years is a long time.
Well, at least as long as we can then. It will be hard, but we promise to call each other.
Then I’ll study hard and focus on school.
OK, then what happens?
Then I’ll travel the world. Do you want to come with me, mom?
Oh, I don’t think you’ll be alone. I’m sure you’ll meet somebody nice along the way.
What do you mean?
Nothing. Carry on.
Then I’ll get a job.
Cool. If you are happy, I am happy.
Then I meet someone.
Hey, Jean, it’s Natalie.
And I want a house.
You’re on your way to work right now?
Like the one we have.
And my own family.
And my own daughter.
Oh, that sounds good. And then what?
Then I can…
Well, that sounds like a good plan, don’t you think?
Yeah. Let’s see what happens.
Sometimes The Moments That Never Happen
Matter The Most
Made By Sweden
Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.
Watch the whole advertisement here.
Volvo XC60: Moments
Released: June 2017
Advertising Agency: Forsman & Bodenfors, Gothenburg
Art Directors: Karl Risenfors, Andreas Malm
Copywriter: Gustav Johansson
Account Director: Anders Bothén
Account Manager: Ewa Edlund
Graphic Designer: Martin Joelsson
PR Strategist: Bjarne Darwall
Agency Producer: Jim Elfving
Production Company: New Land
Director: Gustav Johansson
Director of photography: Chayse Irvin
Executive Producer: Therese Engberg
Music: Final Minutes and the Mountains by Dan Romer