Xbox One X: Feel True Power

This is a commercial ad of Xbox One X. This commercial was released in October 2017 in United States. Under the title of “Xbox One X: Feel True Power”.

With 40% more power than any other console, experience immersive true 4K gaming. Blockbuster titles look great, run smoothly, and load quickly even on a 1080p screen. Xbox One X also works with all your Xbox One games and accessories as well as Xbox Live, the most advanced multiplayer network, giving you more ways to play. In stores November 7th.

It was done by 215 McCann, California advertising agency. And, the commercial by Production Company is Psyop and is directed by Sean Martin & Marie Hyon.

♬Oh, hey, oh, hey, oh, hey, hey, hey

No one man should have all that power
The clock’s tickin’ I just count the hours
Stop trippin’ I’m tripping off the power
21st century schizoid man♬
Xbox One X Feel True Power
Feel True AWE
Feel True FEAR
Feel True 4K
Feel True POWER
Xbox One X

The commercial song is “Power” by Kanye West. For those of you who like this song “Power”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Kanye West provides the official music video of this song “Power”.

Watch the whole advertisement here.

Xbox One X: Feel True Power
Client: Xbox
Geo: United States
Released: October 2017
Advertising Agency: 215 McCann, California
Chief Creative Officer: Scott Duchon
Creative Director: Ezra Paulekas
Art Directors: Sean Flores
Copywriter: John Choe
Director of Integrated Production: Alex Spahr
Agency Producer: Jonathan Matthews
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Supervisor: Devina Hardatt
Assistant Account Executive: Armando Melendez
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Senior Strategist: Ryan Ouyoumjian
Production Company: Psyop
Directors: Sean Martin & Marie Hyon
Managing Director: Neysa Horsburgh
Head of Production/EP: Monica Reimold
Producer: Omar Bustos
DP: Christophe Collette
Editorial: Cabin Edit
Editor: Scott Butzer
Producer: Michelle Dorsch
Managing Partner: Carr Schilling
Music Mix: One Union
Mixer: Matthew Zipkin
Sound Design & Mix: 740 Sound
Mixer: Stephen Dickson
Sound Designer(s): Chris Pinkston, Rob Marshall
Executive Producer: Scott Ganary
Music: Power by Kanye West


  1. Dwayne November 2, 2017
  2. Dave November 6, 2017

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