Xfinity Mobile: Data in Dollars

This is a commercial ad of Xfinity Mobile. This commercial was released in March 2018 in United States. Under the title of “Xfinity Mobile: Data in Dollars”.

The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

It was done by Goodby Silverstein & Partners, San Francisco advertising agency. And the commercial by Production Company is Thinking Machine and is directed by Docter Twins.

To show people how much they spend on phone data,
we’re turning YouTube pre-roll ads into price tags.

We’ve created six-second ads like this
to match every YouTube genre.

The prices change depending on the length of the
upcoming video, and your moble carrier.

The commercial song is Original music by composer Christian Moder. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Xfinity Mobile: Data in Dollars
Client: Xfinity
Geo: United States
Released: March 2018
Advertising Agency: Goodby Silverstein & Partners, San Francisco
Partner: Jeff Goodby
Partner: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Director: Jens Waernes
Creative Director: Jon Wolanske
Associate Creative Director: Felipe Lima
Associate Creative Director: Tristan Graham
Art Director: Ricardo Matos
Copywriter: Otto Pajunk
Executive Broadcast Producer: James Horner
Producer: Kateri McLucas
Production Company: Thinking Machine
Director: Docter Twins
Director of Photography: Christophe Lanzenberg
Executive Producer: Maria Faillace
Line Producer: Amber Ventris
Production Design: All Valley Yacht Club
Editor: Dan Aronin
Music: Original music by composer Christian Moder

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