XXL: Sport Unites All

This is a commercial ad of XXL. This commercial was released in July 2016 in Norway. Under the title of “XXL: Sport Unites All”.

Sport unites us across conflicts. This is the message we want to convey in our new commercial. When the Olympic Games kick off in Rio, it will be a time of great sporting achievements, samba and colorful festivities.

However, not everyone will be joining in the festivities. Because despite its beauty, Rio is a city of contrasts. In the shadow of the Olympic celebrations you will find the street children of Rio living in the Favelas where the glossy image of the Olympics is obliterated by poverty and tough conditions.

Sport creates hope in the face of an everyday life which is both demanding and difficult for many people. In Brazil everyone loves football, almost without exception. Playing football or another sport together is definitely a positive thing. It can overcome obstacles and resolve conflicts. It creates unity and solidarity, and lays the foundation for dialogue. This is what we focus on in our new commercial. And if there’s anything Rio de Janeiro needs, then it is arenas for peaceful co-existence.

It was done by Empefire, Oslo advertising agency. And the commercial by Production Company is Camp David Film and is directed by Måns Mårlind, Stein Bjørn.

Man! Hey, man!
Hey, kid. Whose wallet is that?
The dude on the motorbike dropped it.
Leave the wallet right there.
No… the guy on the motorbike dropped it.
Leave the wallet right there, kid.
XXL Sport Unites All
It’s not yours!
You okay?
You dropped this.
You wanna play some ball?

The commercial song is Original Music by Nathaniel Mechaly. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

And, the name of the song at the end of the commercial ad is “Rap e Futebol” by Drumagick. For those of you who like this song “Rap e Futebol”, you can download it from iTunes.

Watch the whole advertisement here.

XXL: Sport Unites All
Client: XXL
Geo: Norway
Released: July 2016
Advertising Agency: Empefire, Oslo
Creatives: Jon Erik Skiælder, John Draleke
Agency Producer: Bruno Ø. Kvae
Agency CEO: Ben Christensen
Client Service Director: Erlend Gram Simonsen
Producer: Karl Wessblad
Exec Producer: Kristina Wibom
DOP: Erik Sohlström
VFX: Frost
Online: Gangster
Grade: Ola Bäccman
Production Company: Camp David Film
Directors: Måns Mårlind, Stein Bjørn
Production Service: South West Productions, Staffan Tranaeus
Actors: Ronaldinho (Brazilian footballer), Adil Dyani (Stunt skater)
Sound Design: Red Pipe
Music listing:
01. Original Music by Nathaniel Mechaly
02. Rap e Futebol by Drumagick

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