Yves Saint Laurent: Y Perfume

This is a commercial ad of Yves Saint Laurent. This commercial was released in August 2017 in France. Under the title of “Yves Saint Laurent: Y Perfume”.

Yves Saint Laurent fragrances present a new masculine perfume Y. This new perfume for men follows on from its female counterpart Y. more

It was done by BETC Luxe, Pantin advertising agency. And, the commercial by Production Company is Iconoclast and is directed by Manu Cossu.

Yves Saint Laurent presents

♬The Lord will make a way
The Lord will make a way
The Lord will make a way
The Lord will make a way♬
Yves Saint Laurent y
It makes everything possible.
Why follow old paths when I can create new ones?
Why have dreams if I can’t fulfill them?
Why is not a weakness.
It’s a strength.
Why can break down walls.
Why can build new worlds.
And the more I ask why, the more I dare to become.
Everything starts With a Why.
The new fragrance
Yves Saint Laurent

The commercial song is “The Isle of Arran” by Loyle Carner. For those of you who like this song “The Isle of Arran”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Loyle Carner provides the official music video of this song “The Isle of Arran”.

Watch the whole advertisement here.

Yves Saint Laurent: Y Perfume
Client: Yves Saint Laurent
Geo: France
Advertising Agency: BETC Luxe, Pantin
Creative Director: Guillaume Rebbot
Creatives: Fanny Buratto, Maud Lepetit
Art Director: Julie Richard
Production Company: Iconoclast
Director: Manu Cossu
Actors: Loyle Carner (English hip hop musician), Alexandre Robicquet (artificial intelligence researcher), David Alexander Flinn (sculptor)
Music: The Isle of Arran by Loyle Carner

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